the soft bunny xx

plant-based food, made beautiful

plant-forward curation — sustainable gastronomy, ethical consumption, and a table with room for everybody. sài gòn ↔ orange county.

gastronomyplant-forwardeco-aware wellnesshappinessfor everybody
work with me ✦ @thesoftbunnyxx

creation & partnerships — i produce, edit, post, and market every piece myself, for eco-aware, plant-based, and sustainable companies such as:

nutpodsurth boxunmeatkinnikinnick foodsmike’s organic foodscole & masonjoi plant milkthe rogue pandacosmic blissplant therapypure encapsulationsmixsooncalgeechlorophyll waternaked sundaysphysician’s choiceactivist skincarebetter altsimple modernmary ruth’s
about

a curator of gentle well-being

i cook and eat plant-forward, every day — and i know how joyless that corner of the internet can be. the soft bunny exists to make it beautiful instead: dreamy, inclusive food discovery rooted in sài gòn and orange county's little saigon, shared with readers around the world.

gentle reminders to savor the earth, your health, and the meal in front of you — practically, simply, without pressure.
essence

well & happy, gently

feeling good, strong, and calm — wellness as kindness, never as homework.

credential

lived, not covered

not a trend i report on — a life i navigate daily, in one of the world's most naturally plant-rich cuisines.

craft

curation, not noise

trusted judgment shared as guides, maps, and gentle recommendations — alongside brands aligned with the same vision.

content

four soft series

repeatable formats with a consistent, dreamy look — soft light, close texture, one calm subject per frame. two to three gentle posts a week; consistency over volume.

one beautiful thing

a fifteen-second savoring clip — one pour, one bowl, one bite that genuinely felt good. the signature format: quiet, sensory, deeply saveable.

the soft table

curated, inclusive place discovery — plant-forward, allergen-friendly spots across sài gòn & little saigon. every post feeds the guide readers actually use.

well & strong

gentle wellness and fitness — nourishing an active, plant-forward life. protein and energy without compromise. kind, never calorie-y.

the gentle pantry

the plant-forward palette: banana blossom, jackfruit, lotus, taro, mushroom, rice paper, coconut aminos. the ingredients that make this way of cooking a pleasure, not a workaround.

approach

more than a feed — a system

every post is built to become something a reader keeps: a saved clip, a mini-guide in their dms, a place on their map. that's what a partnership taps into — not an impression that scrolls away, but a recommendation that gets used.

the soft table loop

a gentle post

a savoring reel or soft-table carousel — made to be saved, not just seen.

comment map 🐇

readers comment for the free one-page guide — warm, automatic, personal.

a guide by dm

the mini-map arrives in their messages — real utility, in exchange for an email.

the owned table

an email list and the soft bunny table guide — an audience i can reach directly, forever.

two cities, one cuisine

sài gòn ↔ orange county's little saigon — the same food culture, on both sides of the pacific.

an audience that reads labels

people who read labels — for sourcing, ethics, and allergens — research before they buy. when they trust a recommendation, they act on it.

made to be kept

save-first formats — guides, maps, and pantry lists that readers return to long after posting day.

roots

the soft bunny xx foundation

the brand grew from a registered nonprofit advocating food sovereignty — the belief that delicious, nutritious food is a right for all beings. the values aren't a marketing angle; they're the origin story.

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collab

work with me

i partner selectively with brands my readers can actually use — and say no to everything else. that restraint is why a soft bunny recommendation converts.

on feed

sponsored reel or carousel

a dedicated post in one of the four series, in my voice and light — concept, shoot, edit, caption, and a usage window for your channels.

rates on request
for your channels

ugc & food styling

dreamy product and dish content shot for your own feed and ads — no posting on mine required. styled, edited, delivered ready to publish.

from $150 · a set of 3 styled photos + 1 short clip
in the guides

featured placement

a home in the soft table guides and the gentle pantry — evergreen placement readers return to, not a post that scrolls away.

rates on request

◆ a lovely fit

  • sustainable, ethically-sourced pantry brands
  • premium plant-based food, cafés, and restaurants
  • eco-aware kitchen, home, and wellness
  • gentle fitness and recovery for everybody

◆ not our table

if it makes people feel less worthy around a table, it's not for us.

  • diet-culture, detox or weight-loss framing
  • calorie / macro-tracking products
  • greenwashing, or anything my readers couldn't trust

how we work

  1. say hello — a dm or email with your product and what you're hoping for.
  2. i test everything — i make sure it's genuinely safe and lovely for my readers; i test, taste, and use it myself.
  3. one clear page — we agree scope, timeline, and usage. no surprises.
  4. soft, luminous content — you get content your audience will actually save.

creation & partnerships — i produce, edit, post, and market every piece myself. i’ve worked with eco-aware, plant-based, and sustainable companies such as:

nutpodsurth boxunmeatkinnikinnick foodsmike’s organic foodscole & masonjoi plant milkthe rogue pandacosmic blissplant therapy
pure encapsulationsmixsooncalgeechlorophyll waternaked sundaysphysician’s choiceactivist skincarebetter altsimple modernmary ruth’s

…and the bar only gets gentler-but-firmer from here. 🐇

let's set a soft table

brand partnerships, ugc, guide placements — or just to say the bún was beautiful. i read everything. 🐇

email instead dm on instagram
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